The Bra Story

What you wear underneath your clothes is just as (if not more) important than the clothes themselves. Wearing the wrong undergarment can ruin your outfit and make you extremely uncomfortable...believe me I know - been there! It is sad to see that many women (all shapes and sizes) continue to make bra mistakes every day.

According to a recent study done by Swiss lingerie company, a startling number of women are choosing their bras incorrectly. The international survey of 10,000 women found that 64 percent are wearing the wrong size bra. Out of that 64 percent, 29 percent know they are wearing the wrong size...Yep!!! What's worse is that those women are admittedly unhappy about it. 

So why do some many women still get dressed every morning with the knowledge they are wearing an ill-fitting bra?

Well...Cost, for one. A good bra can leave a serious dent in your wallet, and since we're not supposed to wear the same one every day, they can become a large expense.'s a necessary expense!!!  Secondly, it's the heartbreaking truth I discovered recently. Most of us (in SA) think the smallest back bra size is a 32...NOT. I got a rude awakening recently while shopping for a Sports Bra. All my life I thought I was a 32D but after a professional fitting it turned out I'm a 28F...the shock!!!!! SA retailers you have failed us!!!!

There is no doubt, wearing a quality good fitting bra leaves you feeling great and can save you from spending an enormous amount of money later. Added to this, settling for a cheaper ill fitting bra compromises your health and day to day way of life.

I've attached visuals below so illustrate my point and to show you what an ill fitting bra looks like. Compare these visuals to how the bra you are wearing right now fits, be honest and make the necessary choice...go for a professional Bra fitting and invest in a Good Quality Bra(s) - it's NOT a LUXURY  but a NECESSITY!!!!